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Modern Bathroom Concepts
for Highest Demands

BLUE SANITARY WARE is a specialist for shower enclosures and bathroom accessories designed for international standards – especially for the European market. It meets the highest demands in modern bathroom concepts that provide wellbeing through a full sense experience and celebrates the purity and quality of water as an essential.
As a sub-brand of the successful shower enclosure manufacturer IDEAL SANITARY WARE CO.,LTD. – one of the biggest shower enclosure manufacturers in the world – all BLUE SANITARY bathroom products benefit greatly from the long-term experiences in technical development, high quality production and outstanding design as well as from the extensive IDEAL network and distribution channels.

Technology Made in China

BLUE SANITARY WARE is a sub-brand of the successful shower enclosure manufacturer IDEAL SANITARY WARE CO.,LTD. based in Foshan, China. Since 1995 the company delivers high-tech manufactured and design awarded shower enclosures for the top five biggest construction material sellers in Europe (OEM), possessing 163 patents applied in the developed countries of Europe and America and 123 patents applied in domestic.

With more than 60,000 square meters of plant area, more than 800 staff and workers and more than 750,000 sets shower enclosure in production capacity and sales volume annually, the company is one of the biggest shower enclosure manufacturers in the world. Next to the inhouse R&D department IDEAL maintains product design centers in China and Germany.

IDEAL firstly carried out European Reach Regulation in this industry, and ensured safe and healthy showering for costumers by applying European manufacturing standard.

Design Made in Germany

Being progressive, innovative and hungry for knowledge is a firmly fixed attitude of BLUE SANITARY WARE. To stay ahead of relevant and promising technologies and trends, BLUE is interconnected with renowned international partners.

The BLUE SANITARY design team from Germany consists of 50 interdisciplinary designers and is an exclusive partner for design development, communication and brand strategy. It initiates and supports collaborations in the fields of science and research to spark exclusive applications of innovative technologies.

The constant exchange and joint projects aim to prepare BLUE for the challenges of future bathroom developments.

The BLUE SANITARY design team from Germany is headed by Professor Günter Horntrich, who, in addition to his longtime professorship at the Cologne International School Of Design (KISD), also acts as a sought-after jury member and chairman at numerous international design competitions.